How To Check Keyword Ranking In Google

Google Home PageDo you know how to check keyword ranking in Google, If you are not sure about how you do this, then KEEP reading and find out how it is done. You will also find out about one of the Keyword Rank Checkers you can also use for the purpose.

Well then, let’s get started and find out all about Checking Keyword Ranking in Google.

Where Am I Ranked In Google?

This is probably the question that is asked the most throughout the SEO world. Now lets just say that you already have your website up and running as well as having some traffic coming in. The next thing to possibly cross your mind is the checking of keyword ranking in Google.

It is now time when you should be analysing the details as well as creating ways in which to improve your SEO. However, it is now also time to watch what you are doing as you could actually damage your website simply by not paying attention to what the current situation of your website is.

You may wonder why that is?

Whether you realise, your website is now actually ranking for a few or even a lot of keywords in Google and if you then decide to change your content, you may cause yourself a drop in rankings. You could also cause yourself a lot of unnecessary work by optimising your page for keywords which are already performing well.

In reality, there is now a big mess. Do not despair though as there is a way out.

The first step we need to take is to analyse your websites ongoing performance for keywords. Afterwards and only afterwards, can you begin to look for ways on how you can improve.

Here is where we are going to learn exactly how to check keyword ranking in Google as well as knowing what you can do with it to use it to your advantage.

Keyword Ranking Tools and Terms

Firstly lets introduce you to the tools and terms that you will need to know before using them.

Tools

Listed below are four tools you will learn a bit more about here.

  1. GSC.
  2. SEMrush.
  3. SERPWatcher.
  4. KWFinder.

Firstly we are going to look at Google Search Console (this was known previously as Google Webmaster Tools). This is one of Google’s free and official services that allows you to manage as well as analyse the data on your website from an SEO point of view. As well as other things, it also answers the following 3 questions.

  1. What keywords are you ranking for?
  2. How many back links are there with your domain?
  3. What URL’s should and should not be indexed by the Google bot.

Next we will look at SEMrush which is an SEO tool that you have to pay for and is an alternative tool that we can use in place of the Google Seach Console. This tool comes with a good variety of functions such as competitive analysis and keyword research.

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There is one downside to SEMrush and that it works with national databases unlike the Google Search Console, this means that you are only able to export reports one country at a time.

We also have SERPWatcher which is a tool you can use to track rankings and belongs to the Mangools Portfolio. Using SERPWatcher allows you to put in all the keywords plus your domain that you want to use for tracking your Google search position.

Here is another tool that belongs to Mangools and is designed for keyword research. The tool is known as KWFinder and is excellent for searching long-tail keywords. This tool also works on a universally amassed level and it lets you use current keywords so that you can analyse and regulate the metrics of KWFinder.

Terms

  • Keywords – These are what people type into the search engine when they are looking for a particular item, so why not optimise your site simply by “speaking their language”. What you need to do, is to understand just what it is that any potential visitors are looking to find then deliver it to them within your content.
  • Google SERP – The word SERP means Search Engine Results Page. A SERP usually consist of ten search results which are organic and the main goal of SEO is to be ranking on position 1 (top spot) of Google’s very first SERP.
  • Keyword Positions – This is the spot that your domain currently ranks for a keyword in Google’s SERP. If you are already ranking on positions 1-10, then you are already successfully ranking on Google’s first SERP. Positions 11-30 means that you are ranking on both the second and third Google SERP and therefore you are almost there. Now if you are lucky enough and spot a valuable keyword while you are on these spots, you have a great opportunity to make an improvement. You have the ability to pick the low-hanging fruits just by updating your content you already have or by creating some new content but using the same keyword.
  • Keyword Search Volume – As the KWFinder is able to define the search volume as the “Average monthly Search volume in previous 12 months (this is an exact match), it lets you see just how many people have searched this term on a monthly basis. Because the monthly variations are balanced out over the year, by using that number you are able to estimate the amount of traffic you think you will get and see if it is worth your time.
  • Keyword SEO Difficulty – You will find that the SEO difficulty in the KWFinder consists of a score which is calculated so you can guess just how hard it will be for you to rank for a specific keyword. This means that these metrics can never really be trusted but they are useful when you want to make a relative comparison. An example of this is that you can check how strong your website is by simply looking at the SEO difficulty for your domain. Trying to target keywords with a higher difficulty will just give you a hard time. However, if you do want to pull it off, then you really need to have a back link profile which is very strong and has a lot of links from lots of other sites aimed at the URL you have.

Check Your Keyword Ranking in Google

checking keywordsWhen checking your keyword ranking in Google’s Search Console, you can do it quickly although that’s not all that’s involved. You can certainly do it the quick way or you can choose to do it the correct way. This involves a full in-depth evaluation of your rankings.

Soon you will be able to see that running your domain’s URL through any of the keyword position tools is the start, there are also 3 other steps that need to be completed. These other steps you need to do are to verify the information, enrich it with additional metrics and finish it all by organising it. It is only after following these steps then you are set to detect opportunities you can use for improvement. If you follow the 4 steps listed below, then you will soon be able to just understand the right way on how to check keyword ranking in Google.

How To Check Your Keyword Positions in Google

You have two ways in which you can get the keywords that your domain is ranking for. You can use either the Google Search Console or you can choose an external tool which could be SEMrush. However, both of these tools do have good and bad sides.

Search Console is directly linked to your website and gives you more keywords.

Seeing that the data is all verified in step 2, the preference is still with the internal Google Search Console access than using an external tool. Have a look at the image below which is showing you how to check keyword positions in the Google Search Console.

Google Search Console

After are in Google’s search console then follow the directions below.

  • In the left-hand menu click on Search Traffic then Search Analytics.
  • Looking at the screenshot, tick off the correct settings.
  • You then want to export the data, an example of this is with Google Sheets.

How To verify Your Keyword Information

At this point, you have a good idea of the keywords that your domain is ranking for. However, as keyword data is in a mess don’t be fooled by the data, always do your homework as well as double checking everything.

As we are now looking at saying goodbye to any irregularities, you should verify plus even out what data we have accumulated for any keyword services. You can use a tool called SERPWatcher which belongs to the Mangools team, unfortunately this is not a free tool, you do have to pay for it.

Shown below is a diagram which is courtesy of SEOintheSun showing what an irregularity would look like.

Google Search Console Wrong Ranking

Now we are using SERPWatcher, you are looking to set up a new tracking where you will then import the keywords that have been suggested to you by both SEMrush and the Google Search Console as shown in the image below.

New Tracking at SERPWatcher

To set up a new tracking follow the steps below .

  1. Create a new tracking, then to set it up you must set your domain, keywords and also the correct country.
  2. If it is necessary, you may have to wait up to a day on your results to load.
  3. Make sure that you filter the results for the positions 1-30, you also need to search volume that is higher than one.
  4. Finally, get all remaining keywords and their metrics and export them to somewhere like Google Sheets for example.

There you are, it is that easy to double-check your keyword rankings. SERPWatcher is also able to give you the exact URL of your domain for a certain keyword it is ranking for which is a great thing as well. This is great information, and later on you will see just how invaluable it is in helping you to identify opportunities for improvement.

Where You Can Get More Keyword Data

Unfortunately with SERPWatcher, by default they do not give you some of the important keyword metrics. The thing we are referring to are the search volumes, cost per click and keyword difficulty but once again you are able to use another tool that also belongs to Mangools and this is the KWFinder. Normally, the KWFinder would be used to search for long tail keywords, however, it also has an import function which allows you to get data that is the same for any keyword you already have on your list.

As for the keywords that you got from SEMrush and the Google Search Console, let me show you below how it is done.

KWFinder Import Function

Follow the steps below to see how this actually works.

  1. Before you import anything to the KWFinder, select and then copy your suggestions to your clipboard. Always make sure you have the right country as well.
  2. Make sure that you sort out your results for SEO difficulty, then using the magnifying glass fetch all the difficulty metrics.
  3. You then want to collect all your remaining keywords with their metrics and as an example, export them to Google sheets.
  4. Finally you should use another function that is known as VLOOKUP which assigns the correct metrics to the keywords you have in your previous list.
  • Copy all suggestions to your clipboard and import them to
    KWFinder. Don’t forget to choose the right country.
  • Sort the results for SEO difficulty (ascending) and fetch all
    difficulty metrics with the magnifying glass.
  • Select all remaining keywords and export them with their
    metrics, for example to Google Sheets.
  • Use the VLOOKUP function to assign the right metrics to
    the keywords in your previous list.

So, even by having all the assimilated data ready as well as available, this only gets you so far. To get the correct outcomes then there is one further step that is helpful to take.

Simply make sure that you do look at the next step.

How To Organize Your Keyword Data

Alright, in a manner of speaking now you are armed with all the understandings that you need to be able to make that informed decision on

  • what your most important keywords are.
  • The content pages you need to improve on and the ones you perhaps need to create from scratch.
  • The keywords that need their own landing page.


The Histogram

Last but not least, I am going to introduce you to something that is know as the Histogram. Now this gives us a graphical portrayal of what your current Google SERP top 10 rankings are. Every keyword has a difficulty of its own and the higher the difficulty then the more competing will be the first Google search results page.

Have a look at the diagram below and you can see that this lets you see the difficulties where you have already successfully managed to beat the competition as well as entering within the first 10 search positions. Therefore, this shows you that it is realistic to be able to do the same again but with a different keyword.

Histogram Table

The reality is that in the histogram, there is the one difficulty score where most values concentrate and any new target keywords should also have an almost the same difficulty in the same area.

So, if your domain’s difficulty is on the top end of the histograms range, you should consider that as a maximum value. Therefore, do not target keywords that have a higher difficulty than what your domain is.

Identifying Your Keyword Opportunities

Now that you have the step-by-step instructions which show you how to check keyword ranking in Google, and if you merge this with the correct tools, then you will be able to create an awesome Google sheets list with important visions for yourself.

What Is next?

Lastly there are 4 things that you need to do and these are as listed below.

  • Identify any of your keywords which may be ‘almost ranking’.
  • Make your ‘almost ranking’ keywords priority.
  • Be practical and check the difficulty.
  • Be attentive and make sure you check the rankings of the URL’s.

On the whole, it is certainly not rocket science being able to check the ranking of your keyword. However, if you are looking to get the correct outcomes then you must make sure that you pay attention to all the details.

You now have all the information that you need to know how to check keyword ranking in Google all on your own.

Conclusion

While researching and creating this post I have also learned what it takes to check your keyword ranking properly in Google. It is certainly not a hard thing to do and is beneficial to us all just knowing what the keyword is and where it is ranking.

I do hope that you also find this task an easy thing to complete and that the results you get are worthwhile.

If you have any questions or feedback on this article, then please leave them in the comment section below or contact me at WealthyAffiliate.com and I will be more than happy to answer them.

Cheryl

(SEOintheSun, 2018)

2 Replies to “How To Check Keyword Ranking In Google”

  1. Hello Cheryl,
    Great article. Thanks for taking the time to explain these tools. I was not familiar with them, but I am now. It is so important when it comes to choosing a keyword for your subject matter. Google does ‘reward’ you when you do. And I am sure it is the wish of every website owner to be the best friend of Uncle G. LOL.
    Keep up the great job.
    Michelle

    1. Thanks Michelle and I am happy to see that my post was able to help you understand the tools and what they do. You are right though as we do know just how important it is to get the right keyword so that we do get that reward from Uncle G lol. Yes we do not want to upset him in any way at all.

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