What Is The Best Way To Sell Online

Services or Products

Start selling on AmazonWhether you are planning on selling either services or products online, there is some advice available to help you decide if it is better to opt for Amazon or eBay which are classed as a marketplace or is it more advisable to have your own unique shop online set up.

It can be a massive challenge if you want to learn to successfully sell online. Especially if you are looking to get sales which are decent as it is now essential to have an online presence which is strong, as the retail market online in the UK in 2012 was estimated at £78 billion. The question should now be as to whether you are online or you rely on a shared e-commerce platform (such as eBay) rather than setting up your own online store.

Sell With Us text bubbleYou do firstly have to think about what your business means to you. You then need to figure out what you are going sell, where you can source or build and how to market your products, then how you are going to sell them online. Finally, you have to ask yourself “What is my target? Where am I going with this? Where do I see myself in the market and am I in it for the long run or just trying to make some cash on the side?”

If you want to get exposed to a wide audience and for a quick way to get online, then the marketplace of Amazon or eBay could be the best choice you make. There will be good support and it will be easy to find your products. For a great amount of exposure and visibility, there will be minimal maintenance. By learning to sell the products online via an e-commerce website gets rid of financial risks for you. There is no need either to sign a multi-year lease or find a real location.

This, however, also applies to any other sellers who are offering products which are similar to yours. To share an e-commerce platform means it focuses on the products instead of the individual brands. All potential customers tend to be on the lookout for whatever suits best and also the lowest possible price regardless of who is selling the item and you will be one of the options available on screen along with many others.

In any case, deciding to have your own shop online means you have to build your name and brand by having an online presence which is unique. Effectively you need to make an investment which is long-term and build a client base who are loyal and will specifically search time after time for your name.

Building Your Own Business

It can be overwhelming deciding to build your own business or a side income as you have less time because of other things you need to manage (such as life). It is much easier now though to build your own store online as there are online website builders such as Wealthy Affiliate who feature integrated products as well as payment options and having full control makes it easier to tailor your website to the kind of business you want to run and you can boost it when you are focusing all your time and energy to PR and marketing. There is a lot of good training and help available for building a website and selling your products through Wealthy Affiliate with walk-through training videos and tutorials.

Technology can help you to present some of the boring procedures, you can spend more time focusing on the more important sections of your business.

In the long run, you just need to decide on the best model for the needs of your business. There is no right or wrong answer. To start with, there is nothing stopping you from having an online shop and also be part of a shared e-commerce platform. This gives you the chance to maximize your initial sales. It is important to have sales but it was once said by Henry Ford that “A business that makes nothing but money is a poor kind of business”.

A lot of overhead costs that you would incur by setting up a physical store are removed when you decided to sell your products online also this budget can be transferred to help you make your online business grow.

Meantime some opportunities can be opened up by these marketplaces for you selling online, but building your own e-commerce website, is one of your biggest assets that you can create.


Amazon is a great place to buy and sell things. The fulfillment program from them is good for showing you how the most money by selling on Amazon can possibly be made and how you can also make a ton of money by knowing if you can sell stuff quickly.

Items that are easy to sellThe part of Amazon that makes it such an attractive place to sell is that any of your used stuff goes up for sale next to the new versions of products that are the same. Therefore, anyone going shopping for say, a Nintendo DS will be able to see your offer under the “New and Used”, this is right beside the price for the same item when new. If customers are interested in saving some money, they just need to click once to see your item that’s for sale.

Considering how many people go online to browse Amazon for anything and everything, they have a huge audience and it is so easy to list your item.

If you decide not to sign up for the fulfillment program, you can still let them list it for you and they will then take care of the shipping and customer service after the item sells.While I’m not saying that selling products online is easy, it’s true that with today’s technology, you can create and grow a business online much faster than just a couple of decades ago.

As well as being able to sell on Amazon and eBay you can also use Facebook and Etsy. These 4 all fall under the marketplaces banner. There are examples & case studies here of people (just like you) and how they have built very successful e-commerce businesses.

If you have any comments or feedback, please leave them in the comment section below or contact me at WealthyAffiliate.com.


7 Replies to “What Is The Best Way To Sell Online”

  1. Thank you for this post on how to sell online. It really can be overwhelming sometimes thinking about starting my own business online. I’m glad I came across your post. Wealthy Affiliate looks like the perfect match for what I need, offering me all the best training, broken down into bite sized pieces that anyone can do. 

    1. Hi Josie, you are very welcome and I agree with you that all these things that you have to consider when planning on selling online can all become overwhelming. I am pleased to see that you have managed to get some helpful advice from my post and that it has made you realise what way you are aiming to go with your own business.

      Wishing you all the luck and best wishes with your business and hope you have lots of success.

      Thanks Cheryl

  2. I attempted to sell my own handcrafts online a couple of years ago. I tried to use Etsy as my platform however I ran into the very problem that you speak of in regard to Amazon and eBay. There were so many sellers and my products had difficulty getting any exposure to people who might want to buy them.

    Since then I have learned a lot about internet marketing in general and I think if I were to start selling handcrafts again, I would create a specific website just to sell them instead of using Etsy. For me personally, it is easier to gain exposure when I have my own platform and blog to share on social media and target with keywords. This may not be true for everyone though. There are definitely pros and cons to each method and we all need to decide for ourselves which method works better.

  3. This is really a good review of this article. It has shown to me that it is good to render products and services online, however, it is good to have your own business online. And building my own business online has come in a much easier way through Wealthhy Affiliate. I am really glad coming across this article. Thanks a lot.

  4. Great article. My husband and I understand the challenges of selling online. He is active on eBay and Amazon while trying to build his own store with Shopify. I have a travel website. I think good, solid training is vital to having real success making money online. We are living in the best time to be able to make money doing the things we love. We have so many more options than our parents and grandparents did. 

    1. Hi Barbra

      Thank you for your comment and I am pleased to hear that although both you and your husband understand what the challenges are while selling online, you have still chosen to go down that path and are doing well. Yes I would definitely agree with you that it is necessary to have good firm training so you really know and understand the success of making money online. I would agree with you that we do have so many more options available to us than our parents and grandparents had.

  5. Hi Cheryl,

    In my opinion, the best way to sell online is via e-commerce and is expected to grow to $4.8 trillion by 2021, worldwide. Currently, there are approximately 1.2 million transactions per across e-commerce platforms and 47% comprise shopping of electronics. Some of the popular websites are Amazon, eBay, Alibaba, Etsy, Aliexpress and many more.

    However, there are many types of e-commerce business models such as Business Revenue Model (Drop shipping, White labeling ) and Product Revenue Model (Single & Multiple Categories, Affiliate Marketing), but l preferred the Hybrid (Single Category + Affiliate Marketing)

    There are many ways to make this category of e-commerce stores work, from listing affiliate links on your store’s blog to using widgets that allow affiliate products to look like the products sold on your e-commerce store, with a seamless checkout process that won’t disrupt the buyer’s journey.

    Thank you very much for sharing this informative article.

    Shui Hyen

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