Why Do We Need keywords?


Words, words and more wordsFor anyone who is new to Affiliate Marketing, the question of “Why do we need keywords?”, will probably be something that you will wonder about a lot. I know I did as, I had never even heard of such a thing as a keyword.

When starting here at Wealthy Affiliate back in April, I always thought I would never get the hang of the importance of using keywords and what they did for your site. I am about to let you know how I learnt the use of them and their significance to how good your site can do when using keywords.

Importance of Keywords

Do you have any idea of what keyword(s) that your website is ranking for online at this time? The importance of keywords for any business website is the fact that targeted web traffic is driven for free to your business and if you are using the correct keywords and it is done well then you could find your business being catapulted to the success of having sales online.

As I indicated before, some people may be thinking to themselves “what is a keyword?” Keywords are actually the words or phrases that are typed by the internet user into the search box of search engines such as Google to look at what websites are a match for what they are searching for. Whereas there are keywords that manage to get over hundreds of thousands unique searches daily, there are others which may only receive maybe a hundred or so.

Proof for trafficThere are some of the keywords which receive high traffic which online makes them very competitive as there are a large number of businesses who are aiming to get referrals as well as traffic from internet users as they are searching their keywords which others are not.

After you have done your research into keywords that you want for your business, you can then go on and make an action plan on how to implement the keywords on to your site. One of the best search optimisation tools you can use for looking for keywords is Jaaxy.


You have the choice to use this great tool Jaaxy even without being a member of Wealthy Affiliate and I would highly recommend using it. If you do not already have a membership for Jaaxy you can set up for a trial period where you get 30 free searches which allows you to see for yourself how great a keyword search tool it is and how much you can actually do with it.

Try JaaxyTo do keyword searches with Jaaxy you would follow the same tips as below but instead of going into the keyword tool in Wealthy Affiliate, you would use the search bar in Jaaxy and it will come up with the same kind of list as the keyword tool but it has a lot more information and the better the membership you have, the more information you get access to.

As this is such a great tool, I used up all my 30 free searches very quickly. I now need to upgrade so I can carry on using Jaaxy.

Wealthy Affiliate’s Keyword Tool

If you do not have access to Jaaxy, but are a member of WA, you can use their keyword tool to help you find a great number of keywords for building content for your website and below I will walk you through how easy it is to do this.

The first thing you have to decide on is your website. I am going to show you how to get good keywords for a website named Exotic Fish.

To look for keywords for Exotic Fish, one of the first things you can do is use the alphabet soup technique in Google as shown below:

Alphabet soup

As you can see above, by typing Exotic Fish in the search bar, you have been given a choice of 5 keywords and you can then use one or more of the keywords that is available from your Alphabet Soup technique search in google to type into the search bar in the keyword tool. To then find out what great keywords there is  just press the blue search for keywords button.

Keyword search

As shown below, you will see a screen which will then show you a list of good keywords that you could use to attract traffic to your site. It is better to show keywords that have a QSR of about 300 or less and that show they have good searches and traffic already looking at them. To find out the QSR while using the keyword tool within Wealthy Affiliate you have to click on the view result as indicated by the red arrow to see what it is.

Keyword lists

One other worthwhile thing you can do when you have this screen up is, you can save the keywords into a list by ticking the box at the side and pressing the save to list. Your list can be named whatever you want and you can save as many keywords as you like. The more keywords you have the more content you can generate. You can also go back to google and start the procedure all over again.


Targeted KeyworddsI think it makes great sense therefore to then use these targeted keywords for creating new pages on your website and the more keywords you have, the more research you are able to do to get great content to give to your traffic that are looking at your website and hopefully making the decision to invest further in either your service or your product that you are offering them.

This then will hopefully lead to an income of some sort for yourself at some time in the future.

I will appreciate any comments or questions that you have about this article and please do not hesitate to let me know what your thoughts are, also if this has been of any help to you in making up your mind to take the next step to starting out in affiliate marketing.

You can contact me at WealthyAffiliate.com.







8 Replies to “Why Do We Need keywords?”

  1. Keywords are so important! They are the backbone of good content writing. You’ve got me thinking now!

  2. Hi, Cheryl. You are right about keywords. Unfortunately, it is one of the areas I struggle with. Jaaxy has definitely helped me, but keyword research is definitely more of an art than a science.

  3. Keywords ARE important along with quality content. They are the bread and butter of our blog or website and are the source of attracting traffic. I find it extremely helpful to keep my list within easy access because I tend to multitask and it makes it difficult to be doing the search all over again. Thanks for sharing this very important information!

    1. You are very welcome Kathy and thanks for your comments. It is easier to have your list available easily for when you need it as if you have to go searching again it takes up more of your time that you could be away doing something else. There will always be a need for great keywords. xx

  4. Keywords ARE important along with quality content. I find it extremely helpful to keep my list within easy access because I tend to multitask and it makes it difficult to be doing the search all over again. Thanks for sharing this very important information!

  5. target keywords are the key to making it or being a success in the online world, what is the use of blogging not using any keywords.The only thing that will happen is a website filled with information and nothing more. But keywords are the key to getting a good ranking in the search engine . Jaaxy is a great tool to use for key word searches, jaaxy is so on point when doing a keyword search. So in order to become seo and see those numbers convert, jaaxy is the key to targeted keyword.

    1. Thank you so much for your comments and I totally agree with you on how great Jaaxy is for doing keyword searches along with a lot of other things you can use it for. We certainly do need to use keywords when blogging, especially if we want good rankings in Google.

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