For anyone who is new to Affiliate Marketing, the question of “Why do we need keywords?”, will probably be something that you will wonder about a lot. I know I did as, I had never even heard of such a thing as a keyword.
When starting here at Wealthy Affiliate back in April, I always thought I would never get the hang of the importance of using keywords and what they did for your site. I am about to let you know how I learnt the use of them and their significance to how good your site can do when using keywords.
Importance of Keywords
Do you have any idea of what keyword(s) that your website is ranking for online at this time? The importance of keywords for any business website is the fact that targeted web traffic is driven for free to your business and if you are using the correct keywords and it is done well then you could find your business being catapulted to the success of having sales online.
As I indicated before, some people may be thinking to themselves “what is a keyword?” Keywords are actually the words or phrases that are typed by the internet user into the search box of search engines such as Google to look at what websites are a match for what they are searching for. Whereas there are keywords that manage to get over hundreds of thousands unique searches daily, there are others which may only receive maybe a hundred or so.
There are some of the keywords which receive high traffic which online makes them very competitive as there are a large number of businesses who are aiming to get referrals as well as traffic from internet users as they are searching their keywords which others are not.
After you have done your research into keywords that you want for your business, you can then go on and make an action plan on how to implement the keywords on to your site. One of the best search optimisation tools you can use for looking for keywords is Jaaxy.
You have the choice to use this great tool Jaaxy even without being a member of Wealthy Affiliate and I would highly recommend using it. If you do not already have a membership for Jaaxy you can set up for a trial period where you get 30 free searches which allows you to see for yourself how great a keyword search tool it is and how much you can actually do with it.
To do keyword searches with Jaaxy you would follow the same tips as below but instead of going into the keyword tool in Wealthy Affiliate, you would use the search bar in Jaaxy and it will come up with the same kind of list as the keyword tool but it has a lot more information and the better the membership you have, the more information you get access to.
As this is such a great tool, I used up all my 30 free searches very quickly. I now need to upgrade so I can carry on using Jaaxy.
Wealthy Affiliate’s Keyword Tool
If you do not have access to Jaaxy, but are a member of WA, you can use their keyword tool to help you find a great number of keywords for building content for your website and below I will walk you through how easy it is to do this.
The first thing you have to decide on is your website. I am going to show you how to get good keywords for a website named Exotic Fish.
To look for keywords for Exotic Fish, one of the first things you can do is use the alphabet soup technique in Google as shown below:
As you can see above, by typing Exotic Fish in the search bar, you have been given a choice of 5 keywords and you can then use one or more of the keywords that is available from your Alphabet Soup technique search in google to type into the search bar in the keyword tool. To then find out what great keywords there is just press the blue search for keywords button.
As shown below, you will see a screen which will then show you a list of good keywords that you could use to attract traffic to your site. It is better to show keywords that have a QSR of about 300 or less and that show they have good searches and traffic already looking at them. To find out the QSR while using the keyword tool within Wealthy Affiliate you have to click on the view result as indicated by the red arrow to see what it is.
One other worthwhile thing you can do when you have this screen up is, you can save the keywords into a list by ticking the box at the side and pressing the save to list. Your list can be named whatever you want and you can save as many keywords as you like. The more keywords you have the more content you can generate. You can also go back to google and start the procedure all over again.
I think it makes great sense therefore to then use these targeted keywords for creating new pages on your website and the more keywords you have, the more research you are able to do to get great content to give to your traffic that are looking at your website and hopefully making the decision to invest further in either your service or your product that you are offering them.
This then will hopefully lead to an income of some sort for yourself at some time in the future.
I will appreciate any comments or questions that you have about this article and please do not hesitate to let me know what your thoughts are, also if this has been of any help to you in making up your mind to take the next step to starting out in affiliate marketing.
You can contact me at WealthyAffiliate.com.